Hoblitus is a promoter of beauties. Our cities are full of statues, stories, buildings that are too often ignored. The goal of the brand is to bring a little light back to these forgotten beauties, by trying to make them shine again .
Old River
Our new 'Vieux Fleuve' collection is a perfect example of this pattern. This pays homage to the Fragnée bridge located in Liège. Classified as a Walloon heritage monument, this work is full of stories and allegories, some more fascinating than the others. But what makes me sad is that no one cares.
So in his own way, Hoblitus tries to give this bridge the prestige it deserves. We tell its stories and display its beauty. In fact, we are promoting this forgotten beauty that is the Fragnée bridge.
The collection
The highlight of this tribute is the clothing collection. This allows anyone to make this bridge and its history their own. Carrying Hoblitus means taking over a part of this bridge, sharing its story. In fact, our clothes are a fixed and personal materialization of a story.
But Hoblitus is far from limited to this collection. Many other projects are being prepared, always with this clear idea: to make it shine again.